Outreach and Education Manager
Amy promotes the Ice Age Trail and Alliance through outreach events, engaging new and existing volunteers, and developing Trail-based educational opportunities.
Amy Lord began her Alliance adventure in 2018. She promotes the Ice Age National Scenic Trail and the Alliance to a broad audience through outreach events. Amy raises awareness through presentations to community groups, hosts expo booths, and leads hikes. In addition, she plans and leads Trailtessa Retreats designed to introduce women to the Trail, manages the youth education Saunters program, and spearheads the Mammoth Hike Challenge. She also oversees the Ice Age Trail Community initiative, a synergistic effort to promote the communities through which the Trail travels.
In the summer of 2009, she followed yellow “Ice Age Trail” event signs , leading her to an Alliance-sponsored trailbuilding project and getting hooked. She participated in Dane County volunteer-led trail improvement days and led hikes along local Ice Age Trail segments. Since 2014, she’s assisted the chapter with its newsletter and outreach activities.
Amy, an Edgewood College (Madison) grad with a BA in Marketing and Management, has spent 20+ years using her marketing, event management, and development expertise advancing missions of non-profits. She lives in Black Earth with her husband, Eric. In their spare time, you’ll find them outside. They love to garden (flower and vegetable), kayak, fish, hike, and snowshoe. In addition, they enjoy taking the scenic route when heading to a flea market.