IATA Strategic Plan
The IATA’s Strategic Plan sets our priorities and focuses our work on the most meaningful goals we can accomplish to support the Ice Age Trail.
2025-2029 IATA Strategic Plan [PDF]
IATA Annual Reports
Each year, we let our members and donors know what they’ve made possible through their support. See past annual reports below.
2023 IATA Annual Report [PDF]
2022 IATA Annual Report [PDF]
2021 IATA Annual Report [PDF]
2020 IATA Annual Report [PDF]
2019 IATA Annual Report [PDF]
Analysis of Ice Age Trail Users
The Ice Age National Scenic Trail is a vital economic engine, producing significant sales, services, and job across the state through visitor spending. In 2024, the Fiscal and Economic Research Center of the College of Business and Economics at the University of Wisconsin-Whitewater conducted an in depth analysis of Ice Age Trail users and their resulting economic impact.
Learn more: The Economic Impact of the Ice Age National Scenic Trail